Marketing: Product, Price, Place, Promotion, Public Relations and Public Participation.
The discipline of marketing can pave the way to the information super highway.
Work with your designer to arrive at insights into your objectives.
Prepare rough notes, outline or actual copy to reach your objectives.
A narrative of what you want from this project will assist the designer.
Prepared material, sent by email, will make your designer's work easier and save you money.
The Design
Chose a web designer with a visual imagination.
You should have the feeling that the designer is creating for you and your product or services and not for his/her personal taste.
If your marketing plan is understood by both you and the designer, then your site will be unique.
Your customers can "search" your site.
You may "link" your site to other useful information on the web.
Make regular changes to your site which will keep your customers returning.
Internet Service Provider (ISP)
An ISP is necessary to "host" the site.
An ISP
you can communicate with is recommended to maintain personal communication.
Your designer will create a list of email addresses for your site and the ISP will direct those to any of your email addresses.
Your designer will create a "key word" list in HTML
Your designer will also create a "description" in HTML
Cautions
You may wish to use "forms" for responses from your
website to avoid misuse of your email address.
It is very important
to publish a disclaimer and/or terms of use to protect the user
and also your domain from misunderstandings.
You should
frequently check links which you have on your website. You have
no control over these external websites, but you can check them
to protect yourself and your users.
