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Video Production

 Video Production since 1967

VIDEO: HOW TO PRODUCE IT AND HOW TO USE IT

(Page Guide) PRE-PRODUCTION  |  PRODUCTION  |  POST-PRODUCTION 

• Marketing Plan 

  • Money spent on a video could be wasted without a well developed marketing plan.

  • Follow the disciplines of the "Six P's:" Product, Price, Place, Promotion, Public Relations and Public Participation as you go through the following steps.

• There are three phases to a video production, no matter how simple.

  • PRE-PRODUCTION

    • Marketing analysis

    • Purpose

    • Audience

    • Intended result

    • Outline

    • Draft script

    • Final script

    • Shooting Script

      • The shooting script will detail what pictures will be gathered

      • Graphics

      • Music

      • Live talent

        • In over 300 videos, slide shows and films that I've produced, only once have I used "actors." The employees of the business, with the right direction, will always be more believable.

        • Using company people helps to get "buy in" from them.

      • Narration needed

        • Some commercial broadcasting people narrate, only if they have learned to "turn off" the radio or TV voice they use all day.

      • Locations

      • Schedule for locations

      • Scenes for each day

      • Scenes, from throughout the video, for each location

      • Hiring of production staff

      • Inspection of shooting locations

      • Insurance Certificates

       

  • Pre-Production is critical to ensure good outcome and to prevent mistakes. Much of the project gets done here.  And, indeed, it is the cheapest place to "make your mistakes."  In other words, make the mistakes on paper, not when 2, 4 or 10 people are standing around earning money.

• PRODUCTION

  • Location Videography/Cinematography

    • During this process some of the following will be needed

      • Video camera and recorder, either pro-consumer or broadcast.

      • Camera Operator

        • Lighting director

        • Grip assisting camera operator and lighting director

          • Grip will arrange dollies, booms, track or other location needs

        • Assistant for slate (recording of scenes)

      • Director

      • Assistant for continuity/general assistance

      • Assistant for logging/general assistance

      • Producer

      • Sound Recorder

      • Transfer of some still material

      • Recording of on-camera talent

• POST PRODUCTION

  • Digitizing of selected scenes

  • Editing to narration and music

  • Adding graphics and titles

  • duplication and delivery

• No matter how simple a video might be, these steps will enable a valuable product.

  • I can report from experiences that a well planned video can change a company.

• Beyond this outline, there are many subjective issues such as:

  • Skilled narrative writer (A person who writes "for the ear.")

  • Believable talent

  • Good use of lighting

  • The camera operator's eye

  • Client/Producer cooperation

  • Project management

  • Detailed continuity (believable and logical action)

  Should you have questions or feel that Selway might be of service

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Modified: 04/16/08

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