Public Relations
Public Relations Since 1968
What public relations professionals do is "influence behavior." Since we are talented at changing opinion, we have a responsibility to the community at large.
Here are some examples of what a PR professional might do:
Write Press Releases
Plan communication strategy
Write newsletters
Produce videos
Arrange press conferences
Conduct focus groups
Maintain relationships with the media
Advise clients if their products, or services are not effective
Work with management on long & short term strategy
Plan crisis communication plans
Manage crisis communication
Train management for media interviews
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