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Brochures

 Assisting Clients With Brochures since 1982

WHAT'S IN A BROCHURE?

• It is your best foot forward

  • It should be brief

    • Three fold

    • Four fold (with response form)

  • It should convey your mission and vision, guided by your marketing plan.

• Marketing

  • Work with your staff and your brochure designer to assure that you have an updated marketing plan.

• Content

  • What do your prospects need?

  • Why do they need it?

  • Why are you the answer?

  • How will you do it?

• Production

  • Any information which you write should be emailed or delivered on disk to your designer. This will save time and money.

  • Don't be concerned about finished material.  Your personal thoughts and facts will be easy to edit.

  • Use graphics sparingly to make a point.

  • Use callouts (words in a box) to get the reader's attention.

• Distribution

  • Your designer can give you a file in color or black & white which can be taken to a printer.

  • You can also produce small quantity copies on your office color laser printer.

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Modified: 04/16/08

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